Going from a darker hair color to platinum blonde can be tricky.

Before you can go platinum, it’s important to make sure your skin and eyes are a good match. If you have pale skin and light eyes, a platinum blonde color will look great on you. If your skin is darker than pale or if your eye color is dark brown or black, going platinum might not be the best choice for you.

A common misconception about going from a darker hair color to platinum blonde is that bleaching will make your hair healthier—this isn’t true! Bleaching can actually damage healthy hair more than any other chemical process because it involves high levels of ammonia (a significant contributor to cancer). It can also strip away protective oils in the scalp and lead to breakage at the roots. If you’re determined to bleach anyway, use caution with how much bleach powder or developer solution goes into each application (and make sure they’re both mixed properly).

Getting the look you want may require more than one visit to the salon, especially if you’re going from a dark brown color to platinum blonde.

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If your hair is already damaged, bleaching it will make it worse.

If you don’t have healthy, strong hair to begin with, bleaching it will make it worse. If you’re going to bleach your hair anyway and risk damaging it even more, at least try using a good quality bleach (the kind that’s made for bleaching). You can also use a toner afterwards if needed. However, this is not recommended if your hair isn’t in great condition since the toner will only add more damage on top of what was already done during the first step.

Because getting and keeping your hair platinum blonde requires so much work, it’s worth it to invest money in a really talented stylist.

When you go platinum, it’s important that you find a stylist who is skilled at the color and will be willing to take care of your hair long-term. The process is not something that any average stylist can do. Do your research and find someone with plenty of experience, or ask friends for recommendations—it’s worth it!

If you’re happy with the job they did for you, tip them generously on top of the cost (or even offer to pay extra). If not, politely request another appointment from someone else and tell them why. You’ll be more likely to get what YOU want if you’re honest about what isn’t working out as expected—and remember: nothing lasts forever!

When keeping up with the upkeep of your platinum hair, you don’t have the luxury of putting off treatment or appointments until next week.

If you’re going to go platinum, you need to be committed. You need to make a few sacrifices and treat your hair like the precious commodity it is. This doesn’t mean that all of your free time needs to be spent at the salon, but it does mean that you cannot put off appointments for weeks or months on end. If you do this, there’s a good chance that by the time it happens (if ever), your hair will have already turned brassy and will require an even more expensive trip back into the salon than if they’d been done regularly in the first place.

Salon visits are expensive—especially ones where colorists are working magic with their bleach—so I don’t recommend spending too much money on them unless absolutely necessary. However! It is worth making these appointments as often as possible so that any damage done during styling or washing can be repaired as soon as possible before permanent damage sets in (which may include things like breakage).

If you’ve bleached your hair, use a purple shampoo to keep the brassiness away.

If you’ve bleached your hair, use a purple shampoo to keep the brassiness away. A purple shampoo is used to combat brassy tones in blonde and platinum hair. It’s designed to neutralize yellow and orange tones and leaves the hair with a cool tone that looks like it’s been professionally colored by a stylist.

If you’re going for this color at home, buy one of these shampoos—it’s not worth it if you can’t get it right! In addition to using them regularly (every 2-3 washes) they also need to be applied generously because they’re not very concentrated products.

To use:

Comb through wet hair with fingers or comb after showering before towel drying (or blow-drying). If possible, do this outside so that any splashback doesn’t get on anything else!

Going platinum is a commitment, but it’s worth it!

Going platinum is a commitment, but it’s worth it! Before you go for this color, make sure that you know what you’re getting into.

Platinum blonde is a lot of work. If you can’t afford to spend the money on upkeep and maintenance, then don’t do it. But if your finances are stable enough to support the maintenance routine and products necessary for maintaining platinum locks, then go for it! You’ll love how great your hair looks when kept in tip-top shape.

Platinum blonde looks great on anyone—so whether or not they have dark features or fair features doesn’t matter too much when going for this look.